Dharmendra, Sunny Deol and Bobby Deol have jointly launched a Facebook page and YouTube channel - both simply titled 'the deols' - to reach out to their considerable fan base, buoyed by the success of their recent film Yamla Pagla DeewanaTheir new endeavor embraces social media and has the strapping of a contemporary day digital media campaign, but it's not what you could call a media blitz. It's
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